A campaign for Bright's Alpine Lager built around a simple insight: most beer marketing pretends drinkers are surfing or chopping wood, when actually they're on the couch scrolling. The idea inverted the cliché - Live, Laugh, Love Lager as a wall-decal joke about the small, real rituals of having a beer.
Client: Bright Brewery
Year: 2025
Role: Creative Direction, Concept Development, Cinematography, Photography, Editing
Deliverables: Hero film, social cut-downs, campaign photography
Channels: Social, web, in-venue
FRAMES
Campaign Extensions
In addition to the hero film, the footage was intentionally structured to support a modular roll-out. Three shorter edits — Live, Laugh, and Love — were cut as standalone vignettes, each focusing on a single theme. The vignette edits were used to sustain reach and engagement following the initial launch, helping the campaign maintain momentum across social channels.
Directors Treatment
The original director’s treatment that guided the concept, tone, and visual storytelling from pitch through to final production.
