Bright Brewery were launching a premium Japanese-inspired dark lager and wanted a product film that earned the 'premium' label rather than just claiming it. The idea: shoot it as if we were inside a Tokyo izakaya at midnight - neon, smoke, salarymen, the can as quiet hero. We built the izakaya set from scratch in the brewery's loading dock. I led concept, direction, cinematography, photography and post.
Client: Bright Brewery
Year: 2025
Role: Creative Direction, Cinematography, Photography, Editing
Deliverables: Hero film, social cutdowns, product photography
Channels: Social, web, in-venue
ALT
STILLS
Directors Treatment
The original director’s treatment that guided the concept, tone, and visual storytelling of Kuraidesu, from pitch through to final production.
BEHIND THE SCENES
A look behind the camera — showing the handcrafted izakaya set built in Bright Brewery’s loading dock.