I led creative direction, concept development, production, and post-production — shaping Altitude Adjustment as a deliberately playful counterpoint to more traditional beer campaigns.
Client: Bright Brewery
Role: Creative Direction, Concept Development, Cinematography, Photography, Editing
Deliverables: Hero film, social cutdowns, campaign photography, illustrated assets
Objective: Create a playful, high-energy campaign that broke from traditional beer advertising through humour and character-led storytelling
Channels: Social, web, in-venue
Deliverables: Hero film, social cutdowns, campaign photography, illustrated assets
Objective: Create a playful, high-energy campaign that broke from traditional beer advertising through humour and character-led storytelling
Channels: Social, web, in-venue
DIRECTOR'S Treatment
The creative blueprint behind the campaign — capturing how the concept, pacing, and visual energy were mapped out before filming.
STORYBOARD
BEHIND THE SCENES
A look inside the making of Altitude Adjustment, capturing the playful spirit, DIY set design, and creative energy behind the camera.
