Bright Brewery's DDH Pale Ale needed a launch campaign and the category was drowning in mountain-vista lifestyle clichés. The idea was to ignore beer marketing entirely and lean into 90s-WWE absurdity i.e. wrestling action figures, comic-book typography, fake competitor brands ('Boring Macro Brewery', 'Stale Beer'). Built the ring, shot it in the brewery, illustrated the labels.
Client: Bright Brewery
Year: 2025
Role: Creative Direction, Concept Development, Cinematography, Photography, Editing
Deliverables: Hero film, social cutdowns, campaign photography, illustrated assets
Channels: Social, web, in-venue
DIRECTOR'S Treatment
The creative blueprint behind the campaign — capturing how the concept, pacing, and visual energy were mapped out before filming.
STORYBOARD
BEHIND THE SCENES
A look inside the making of Altitude Adjustment, capturing the playful spirit, DIY set design, and creative energy behind the camera.
