Two rubber carp masks. Waders. A riverbank. No dialogue, just movement, full commitment, and the particular sincerity that makes absurdism actually land...I was one of the fish.
Not every campaign wants to be beautiful. Fishing Friends is a Fresh Hop Hazy IPA collaboration between Bright Brewery and Shelter Brewing Co (WA). The can art features two cartoon fishing mates. The brief was to bring it to life.
Client: Bright Brewery
Year: 2026
Role: Creative Direction, Cinematography, Photography, Editing
Deliverables: Hero film, social cutdowns, product photography
Channels: Social, web, in-venue
