I documented Merida Bikes with Flow MTB to capture the feel of trail riding — speed, precision, and momentum through forest terrain.
Client: Merida Bikes / Flow MTB
Role: Cinematography, Photography, Editing
Deliverables: Action photography, editorial imagery, digital feature content
Objective: Showcase Merida mountain bikes in real riding conditions, emphasising performance, flow, and rider connection to trail
Channels: Editorial feature, brand website, social media
Role: Cinematography, Photography, Editing
Deliverables: Action photography, editorial imagery, digital feature content
Objective: Showcase Merida mountain bikes in real riding conditions, emphasising performance, flow, and rider connection to trail
Channels: Editorial feature, brand website, social media
