Bright Brewery's Alpine Lager campaign needed a counterpoint to Live Laugh Love Lager - the same campaign world, but in a different emotional register. The idea was to take the most clichéd wall-decal phrase in modern advertising and make something genuinely moving from it. We shot a restrained, art-house short film inside the brewery itself, following an older worker through his shift on the production line. Text overlays reframe his everyday labour as an act of love.
Client: Bright Brewery
Year: 2025
Role: Creative Direction, Cinematography, Editing
Deliverables: Short film, 4K frame exports
Channels: Web, social, in-venue
FRAMES
