In June 2025, three Yetis disappeared in the woods near Bright, Victoria while filming a documentary. A year later, their footage was found.
A found-footage mystery made for Bright Brewery. A brand film built to be mistaken for something real rather than sell a beer. It asks you to stay for a story: a slow, unsettling descent through the High Country's darkest edges, shot and cut to feel less like an ad and more like something you weren't meant to see. The brand sits inside the world instead of on top of it, so the audience leans in rather than scrolling past.
It found its audience the way a good story does — on its own. Over 25,000 views, close to 80% from people who had never followed the brand.