The Dope make ice baths and recovery products. The brief was event coverage at Spartan Race AU, but the more interesting story sat between the obstacles with athletes mid-recovery, eyes closed, breath returning. We positioned The Dope not as gear but as the ritual that bookends the suffering.
Client: The Dope (Spartan Race Australia)
Year: 2024
Role: Creative Direction, Cinematography, Photography, Editing
Deliverables: Hero film, short-form social videos, documentary-style photography, event coverage
Channels: Social, digital campaigns, brand website, event marketing
