Bright Brewery is the closest brewery to HPA - biggest in the Southern Hemisphere, with year-round access to fresh and exclusive experimental varieties. One film documents that relationship through the 2026 harvest; the other introduces Luna Haze, brewed with a new hop variety 23 years in the making.
Client: Bright Brewery
Year: 2026
Role: Creative Direction, Concept Development, Cinematography, Editing
Deliverables: Brand film, social cut-downs
Channels: Social, web, collab socials
HOP HARVEST 2026
LUNA HAZE PRODUCT RELEASE
Each year Bright Brewery's Infinite Barrel Works program releases one special beer and partners with a local artist whose work goes on the can. In 2026 that was landscape photographer Mieke Boynton. This three-part series follows Mieke's connection to the High Country, the photograph on the label, and what happens when art and brewing share the same brief.
PART 1
PART 2
PART 3