A 90s-inspired wrestling spectacle — concepted, built, and filmed from scratch.
MY ROLE
Writer/Director/Producer/Set Designer/Camera/Editor
DELIVERABLES
30s her film + stills for socials, web & Meta ads.
Launch
October 2025
OVERVIEW
For Altitude Adjustment, I created a bold, tongue-in-cheek campaign that reimagined the beer’s high-energy character (John Cena) through the lens of 1990s wrestling nostalgia. I wrote the treatment, storyboarded the sequence, and produced the entire film solo — designing custom “competitor” cans, miniature props, and a stylised wrestling-ring set. The goal was to craft a short, cinematic parody that celebrated craft beer culture with humour, spectacle, and visual punch.
The result was a fast-paced, character-driven 30-second film that drew audiences in through its playful storyline and distinctive visual identity. The creative approach successfully extended the brand’s organic reach, demonstrating that high-concept, self-produced storytelling can drive both engagement and discovery without paid amplification.
Beyond its entertainment value, the content marked a strategic shift in Bright Brewery’s social performance - reaching equal follower and non-follower audiences (50/50), moving from follower-only engagement to balanced audience discovery and new-follower reach.
DIRECTOR'S Treatment
The creative blueprint behind the campaign — capturing how the concept, pacing, and visual energy were mapped out before filming.
STORYBOARD
BEHIND THE SCENES
A look inside the making of Altitude Adjustment, capturing the playful spirit, DIY set design, and creative energy behind the camera.
